Clothes express who you are, your personality, and also hold emotional value. As seamstresses with generations of experience, 2 Pin understand this. They know that when you bring a piece of clothing to them, you’re not just altering it, you’re extending its life and your connection with it. Whether it’s your favourite pair of jeans, or passing on your wedding dress to another generation, you can trust them to get the job done right, with the same level of care you have for it.
It was this focus on the small details that led to the creation of this brand. Highlights of different textures of materials from luxe raw silk to everyday denim become the backdrop for a simple brandmark. Combined with warm colours these details lend a feeling of luxury to an experience that would otherwise be seen as a mundane, everyday errand.
Brand strategy: Eleena Tan & Ashley Ng / Creative direction: Jane Bunn / Graphic design: Eleanor Downie