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Wolfe & Molone

All wine is essentially just crushed grapes, right? It’s the interchangable elements that make all the difference to creating a product unique and exclusive to a particular location. It was this no-frills, non-pretentious attitude to wine that drove the creation of the brand for this new wine bar open in Bentleigh.

Having fun with wine was the inspiration for creating mad-libs style word games with wine descriptions. Allowing diners to be fully included in the Wolfe & Molone experience: great food, great wine and great conversation with friends. 

Brand strategy: Ashley Ng / Creative direction: Olivia Chen / Graphic design: Eleanor Downie

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